Meaning of the word "direct traffic" in English

What does "direct traffic" mean in English? Explore the meaning, pronunciation, and specific usage of this word with Lingoland.

direct traffic

US /dəˈrɛkt ˈtræfɪk/
UK /daɪˈrɛkt ˈtræfɪk/
"direct traffic" picture

Phrase

1.

to control the movement of vehicles or people on a road, typically by a police officer or traffic warden

Example:
The police officer had to direct traffic after the accident.
Volunteers were hired to direct traffic near the stadium.
2.

to guide or channel users or data to a specific destination, especially in computing or marketing

Example:
The new ad campaign is designed to direct traffic to our website.
Load balancers are used to direct traffic between multiple servers.